Consumer Behavior (10th Edition) by Michael R. Solomon

Book Title: Consumer Behavior (10th Edition)

Publisher: Prentice Hall

ISBN: 0132671840

Author: Michael R. Solomon

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Michael R. Solomon with Consumer Behavior (10th Edition)

  • Practical Ethnography: A Guide to Doing Ethnography in the Private Sector
  • Basic Marketing Research: Using Microsoft Excel Data Analysis, 3rd Edition
  • Social Media Marketing
  • Marketing Research
  • Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
  • Essentials of Marketing Research
  • Marketing Channels
  • IT Strategy: Issues and Practices (3rd Edition)
  • Super Mario: How Nintendo Conquered America
  • Advertising Promotion and Other Aspects of Integrated Marketing Communications